Innovation helps us to update our models and stay relevant. Values define who we are and are critical to our value proposition. Together innovation and values represent a powerful combination to attract customers and talent. There is a strong appetite for purpose in our world. Most of us want to do business with companies that …
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Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life.
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Blog
22nd February 2019
The open kitchen and the importance of trust
Trust is hard to quantify financially. I always try to build an ROI (Return on Investment) into any recommendation I bring to customers. Often, I need to remind them of the importance of trust in any business model. When I try to translate business factors in a mathematical equation, I always choose to include trust …
Blog
29th January 2019
Three reasons why your transformation efforts may fall short.
Does it feel like days are too short, and there is no time to do everything we want to do? For a large number of business leaders, this is indeed their experience. They know they need to transform their organisation and are willing to take steps to get closer to their customers. But the more …
Blog
7th January 2019
Is your understanding of your customers’ expectations up to date?
Organisations exist to serve customers. Stay Relevant is no different. We embarked on this exciting journey with the intention of helping organisations and professionals navigate successfully through uncertain times. If I may continue with the sailing analogy, we are facing harsh weather conditions. Many use the name VUCA to describe this unpredictable and highly volatile …
Blog
4th October 2018
Relevance lessons from the Volkswagen – Microsoft partnership
Volkswagen announced last week a strategic partnership with Microsoft to build together an automotive cloud and provide new services to their customers. You can find all the details form the press release here. It is a significant transformation move to increase their customer relevance. It made me think of five things: 1. The digitisation of …
Blog
24th September 2018
Adapting to and thriving in the age of speed and the customer
For the best part of this decade, we embraced the term the age of the customer. Companies that keep customers at the centre of everything they do outperform the rest. It still holds true and will always do. It strikes me how something this obvious was not a given in the past, but whatever the …
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