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Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life.

Relevance

Blog 19th May 2019 Stop antagonising your partners. Blockchain requires a business review.

There is a growing gap between the need for organisations to use technology and how ready they are to benefit from it. Many of the promises we hear from the technology industry do not materialise. Part of it has to do with organisations not transforming fast enough. We are delaying the use of technology not to put …

Blog 23rd March 2019 Fairness and transparency. Does your business model make customers love you?

A fair and transparent business model goes a long way. It is the fundamental foundation to maintain and, in many cases recover, the confidence and respect of both existing and potential customers. We know expectations change often. We also know the people aspect of every business relationship is key, including B2B environments. Or as some …

Blog 22nd February 2019 The open kitchen and the importance of trust

Trust is hard to quantify financially. I always try to build an ROI (Return on Investment) into any recommendation I bring to customers. Often, I need to remind them of the importance of trust in any business model. When I try to translate business factors in a mathematical equation, I always choose to include trust …

Blog 29th January 2019 Three reasons why your transformation efforts may fall short.

Does it feel like days are too short, and there is no time to do everything we want to do? For a large number of business leaders, this is indeed their experience. They know they need to transform their organisation and are willing to take steps to get closer to their customers. But the more …

Blog 7th January 2019 Is your understanding of your customers’ expectations up to date?

Organisations exist to serve customers. Stay Relevant is no different. We embarked on this exciting journey with the intention of helping organisations and professionals navigate successfully through uncertain times. If I may continue with the sailing analogy, we are facing harsh weather conditions. Many use the name VUCA to describe this unpredictable and highly volatile …

Blog 12th December 2018 Reinventing your B2B channel

Channels are a critical aspect of any business model and will continue to be. Disintermediation exposed the gaps in the customer experience and created a massive challenge for manufacturing and reselling organisations alike. There is a new order in place for channel alliances, and many companies need to raise their game. Here is how to …

Blog 5th December 2018 Growing your innovation ability

Innovation is the path to customer relevance. Relevance is a moving target because customers do not stand still. Products and business models become less relevant, and companies depend on creating and transitioning to new ones for their very survival. An organisation’s ability to innovate becomes an essential factor in determining its value, attracting investors, or …

Blog 30th October 2018 Are you joining your customers on their journey?

Your customers are moving, and now it is for real. They made a decision, and there is no way back. There is excitement, nerves and some anxiety. For them, it is a trip to the unknown, out of their comfort zone, after many years of mastering one life, they are about to enter another. The …

Blog 4th October 2018 Relevance lessons from the Volkswagen – Microsoft partnership

Volkswagen announced last week a strategic partnership with Microsoft to build together an automotive cloud and provide new services to their customers. You can find all the details form the press release here. It is a significant transformation move to increase their customer relevance. It made me think of five things: 1. The digitisation of …

Blog 17th September 2018 The business case for relevance

Since pretty much every company out there is looking at ways to revitalise and reinvent themselves, this is a great time to be in business. When customers and potential customers need to get out of their comfort zone, this is for sure a good time to help them. We hear people do not like changes …

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