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Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life.

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Blog 30th October 2018 Are you joining your customers on their journey?

Your customers are moving, and now it is for real. They made a decision, and there is no way back. There is excitement, nerves and some anxiety. For them, it is a trip to the unknown, out of their comfort zone, after many years of mastering one life, they are about to enter another. The …

Blog 4th October 2018 Relevance lessons from the Volkswagen – Microsoft partnership

Volkswagen announced last week a strategic partnership with Microsoft to build together an automotive cloud and provide new services to their customers. You can find all the details form the press release here. It is a significant transformation move to increase their customer relevance. It made me think of five things: 1. The digitisation of …

Blog 17th September 2018 The business case for relevance

Since pretty much every company out there is looking at ways to revitalise and reinvent themselves, this is a great time to be in business. When customers and potential customers need to get out of their comfort zone, this is for sure a good time to help them. We hear people do not like changes …

Blog 2nd September 2018 Simplifying transformation

Simplifying transformation I believe in simplicity. We do business to make a profit and help customers. We stay in business because our customers are willing to pay for the value we provide. We are profitable when we manage to sell, get paid, deliver value, retain customers and do all that while spending less than we …

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